*Growth, Design, Product
I'm a designer-turned-PM who builds and grows products with empathy, simplicity, and lean mean execution.
I help organizations adopt new tech (like generative AI) to deliver great experiences so that they can scale their impact. Currently, I build enterprise-grade AI Agents at Ada as Principal Product Manager. Before that, I designed Ada’s first self-serve experience and LLM-powered features, built Grantbook’s marketing ecosystem, and crafted products and websites in Education, Sustainability, and Philanthropy.
Led Ada's first Product Growth team and built a self-serve free trial, including: new nav, a web scraper, self-serve onboarding UX, and analytics tooling. In its first year, free trial quadrupled the inbound win rate and drove 13% of net-new logo revenue.
An LLM-powered feature to integrate Ada’s generative AI chatbot with any available API. This unblocked deals that helped Ada grow revenue 38x in the first year of its new product (one of the first customer service AI Agents to market).
Notifications to help customers connect to support agents on Ada, no matter where they are — desktop browsers, mobile browsers, or mobile apps. This feature (and the UX research I conducted) supported Ada's play to integrate with asynchronous agent messaging platforms, unblocking partnerships and opportunities.
A lesson search feature to grow the customer base for Chalk’s premium plan, supporting B2C revenue growth and a successful acquisition by PowerSchools a year later.
A website summarizing research on anti-Muslim bias in the CRA by University of Toronto professors that successfully convinced the Canadian government to investigate the issue.
Maggie builds high-functioning product trifectas and creates strong IC connections. Most importantly, she’s done an outstanding job helping spread design throughout Ada and involving other stakeholders (CX, sales, PMM, demand gen).
Maggie has an impressive ability to collaborate across departments and ally diverse stakeholders behind clear, feasible goals. She stays deeply engaged throughout projects, tracking performance and refining key metrics to identify and drive meaningful improvements.
Maggie is the strongest advocate for user research that I've worked with at Ada; she's always working to ensure her decisions are data-driven and not vibes-based. She's a steadfast advocate for the right solution for the root of the problem.
The artifacts of Maggie's time at Grantbook, both in the templates and structures she created as well as her presence and influence for nudging GB into more design-thinking, is a multiplier effect that will continue to enable Grantbook to operate in an elevated manner.
Maggie's expertise in UX strategy and design thinking added tremendous value to the project and was pivotal to its success. Maggie has an intuition for asking the right questions at the right time and a knack for distilling data into insights.
Hire me to speak for your event or podcast about: product design, product management, growth, UX research, generative AI, designing for the civil sector, and technological disruption.
Whether it’s building 0 to 1, redesigning an experience, or refreshing your UI/UX to drive growth metrics, I can help you turn your vague feelings into testable, tangible prototypes.
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